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This Business is for Sale
The Business
Mossbaby Naturals is a consumer product line of natural
baby and mom skin care products. It has been around since
2000 and has developed a wide range of products suitable
for babies and moms, based on natural and organic materials.
Mossbaby products were first developed in 1999 with
the birth of my son and looking for quality natural products
that did not cost a huge amount of money.
Careful research into competitor products and experimentation
with a variety of possible products has lead to a line of
successful products with devoted users.
The Products
Currently the product line is reduced to the most
popular, established products: Calendula Barrier Balm,
Sore Bum Balm, Nursing Nipple Balm and Itch Belly Butter. It
is only being sold wholesale at the moment.
Research & Development
Research and development of the product line has been
extensive. Years of experimentation, market feedback,
product improvements, branding, creating marketing
materials and defining processes has culminated in
this fully developed product line. It has been
sold successfully in Canada, the USA and Asia.
Production processes are fully developed, suppliers
are established, pricing and costing is complete.
Marketing
Mossbaby Naturals have not been well marketed and is
an area that would show good results with some
moderate effort.
Manufacturing & Operations
Mossbaby products do not require specialized knowledge since
the products are already created but a toiletries background
would be an asset. This is something that can be learned
from a variety of sources. If you want to expand or further
tweak formulations then some basics of toiletries will be
needed.
Some specialized equipment will be needed to operate the
business, primarily restaurant quality kitchen gear and
precision weigh scales.
The business can be started in a home/studio
workshop environment or expanded to a fully dedicated
production facility as sales dictate.
Financials
Performances over the past few years have established a gross profit
margin hovering around the 35%-40% mark (wholesale only). Roughly
double that for retail when it was being done.
There has been no active marketing for around two years. Mossbaby's
long time establishment on the internet has given them a
good organic search result.
Selling the Business
This is a small family business and due to family demands -
a new baby along with some chronic health issues I cannot
reliably run this business any longer. It is a fantastic
opportunity for someone who has a bit more time and wants
to jump into the highly lucrative natural products industry,
especially in baby care.
Summary
This is a business that is set to go, perfect for an existing
business to expand its current products and services or for
someone looking to start a consumer goods manufacturing
business without all the preamble of R&D, testing, development
or branding. This is a fully completed, tested and proven
line with a great potential for strong profits. Processes
and procedures are established and well defined.
Purchase Details
The purchase includes the transfer of ownership and
title of the Mossbaby products, production and
intellectual property, and includes the following:
• Product formulations;
• Manufacturing & operations details;
• Production processes & required equipment list;
• Branding and logo (trademark history established since 2000 and 2002, ready for formal registration);
• All marketing materials in use, current file formats and printed versions;
• Digital photo library;
• Domain name & current website code (hosting is not included);
• Complete customer lists, retail & wholesale;
• Starting inventory of the currently produced products, 5 each size;
• Balance of current raw materials, packaging on hand;
• Used mixing/cooking equipment;
• Used weigh scale, measures 1.2kg by .1g includes calibration weights;
• Current computer files of all product labels;
• Full training on production;
• Production & product advisory support for 2 months after the purchase;
• No management or staff is included;
• A three year non-competition agreement.
To begin and secure a bid offer, a non-refundable deposit
of $500 along with an offer or intent to purchase will
be required. This deposit will show as payment made
against purchase. The selling price of the business is
$9,500 CAD. Once the deposit is received all current
and incoming inquiries regarding the sale of Mossbaby Naturals
will be informed the business is under offer.
The complete package will be handed over to the Buyer on
receipt of payment and signing of the purchase contract,
managed by our legal representative.
For further information or to make arrangements to speak
with Polman and any professional associates such as
accountants, please call 780-457-7737, or email salesdesk at mossbabynaturals dot com.
Copyright 2000-2008 Mossbaby Naturals. All rights reserved.
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